Retail Partnership Program
Retail Partner Program
Join a growing movement to protect birds right in your community. By partnering with the Minnesota Bird Coalition’s Window by Window program, your store can inspire and empower customers while setting an example for bird safety.
Each year, over 1 billion birds die from window collisions. Many happen at homes where bird feeders are placed near untreated glass. Bird lovers care deeply about the well-being of the birds they attract—retailers can help them take the next step: keeping birds safe
Protect Birds. Strengthen Your Business.
Photo: flkr cc tcmurray74
Customers are increasingly drawn to businesses that demonstrate environmental leadership. By joining the Retail Partnership Program, stores enhance their reputation as trusted community partners while raising awareness about window collisions. Participating retailers protect birds, empower customers to take meaningful action at home, and distinguish themselves as providers of science-backed solutions. The program not only advances bird conservation—it strengthens brand credibility, deepens customer loyalty, and positions your business as a leader in sustainability.
What’s Involved
The Retail Partnership Program focuses on three simple but powerful actions. Together, they protect birds, engage your customers, and highlight your store as a community leader. By participating, you show your commitment to conservation while strengthening customer trust and loyalty.
When you join, you’ll get practical support and recognition while helping to reduce window collisions at homes, businesses, schools, and beyond.
Action 1: Apply a science-backed collision deterrent to your own store windows.
Taking action on your own storefront sets the example. Even if your store doesn’t experience collisions, treated windows start conversations, inspire customers, and demonstrate leadership. It’s a simple step that signals your commitment to bird safety and strengthens customer trust in your store.
Your storefront is more than glass—it’s a powerful marketing tool. By treating your own windows, you create a visible demonstration that sparks conversations, builds trust, and shows customers how they can take action at home. Even if your store doesn’t experience collisions, treated windows work as a living display of the products you carry.
Through the Retail Partnership Program, you’ll get support to make it easy:
Free product: Some suppliers, like Feather Friendly, provide deterrents for store windows free of charge.
Landlord approvals: MNBC offers technical specs and guidance to help with permissions.
Added impact: Featuring additional deterrents you carry connects customers directly to proven solutions.
Your windows don’t just protect birds—they actively market your commitment and inspire customer action.